VISIONARY

13+

Years in the market

37+

Clients served

59+

Projects collaborated

45+

Years of expirience

1

Personalized marketing for your patients

2

Photography Services

3

4

Your patients buy experiences and relationships

Strategic Printing + Brand Intelligence

Our team doesn't just take photos. We build perception.

Each image is designed to elevate your brand's value, build trust, and set you apart in a saturated market.

We work on corporate portraits, spaces, products, lifestyle, and strategic content for social media, always with an aesthetic eye that connects emotion with positioning.

Create your own image database

Video isn't content. It's an experience.

We develop audiovisual pieces that convey identity, professionalism, and humanity—from reels to promotional videos and testimonials.

Professional video enhances patient experiences.

Videography Services

Web Design, Development and Maintenance

Your well-constructed digital presence

A website is not a business card. It is your most important digital asset.

We design and develop clean, strategic, and functional platforms, designed to convert visitors into customers and reflect the true level of your business.

In addition, We offer ongoing maintenance so that your website evolves with you.

We transform something as simple as a printed card into a true positioning tool for your practice. Through custom design, ongoing production, and access to our specialized database of over 1,000 eyewear brands, every piece is created with clear commercial intent. More than just printing, it’s strategic, brand-aware marketing—personalized to your patients and crafted to address their specific needs with expertise and purpose.

Dave Ziegler, OD practiced in Milwaukee, WI from 1981 to 2021. He lectured on practice management as part of the Management Business Academy (MBA) faculty throughout North America, was a contributing editor to Optometric Management, a clinical investigator for Bausch & Lomb, Vistakon, and Alcon, an advisory panel member for Essilor, and provided eye care to a variety of professional sports teams like the NBA Milwaukee Bucks and MLB Milwaukee Brewers. His passion is medical mission work to underdeveloped countries like Nepal, Perú, the Philippines, India, and Haiti. While retired from active eye care practice, he will still be actively managing your client account.

01

Connection & Discovery

02

Strategy & Concept

03

Production & Development

04

Implementation & Activation

HOW WE'LL WORK TOGETHER

We begin by understanding your business, goals, and current challenges.

We analyze your positioning, visual presence, and growth opportunities.

In this phase, we define:

-What you truly need

-What’s working

-What can be optimized

-The impact you want to create

We don’t sell services. We design solutions.

Direction defines results.

We build a clear plan aligned with your business objectives.

This may include:

-Visual concept for photography or video

-Website structure and conversion strategy

-Subscription program framework

-Training outline for optical teams

Every creative decision supports a commercial purpose.

Execution with intention.

Here we bring the strategy to life:

-Photography and video production

-Website design and development

-Creation of printed materials

-Educational content development

We prioritize aesthetics, consistency, and functionality.

It doesn’t just look good — it works.

We launch, deliver, install, and activate the final product:

-Website publishing

-Deployment of printed materials

-Digital content rollout

-Team training sessions

-Integration of the eyewear database

And when needed, we stay involved to refine and optimize performance.

A seamless process from concept to delivery

Personalized postcards

Eyewear Educator

Bags, Folders & Accessories

We offer you an easy and effective way to outsource your recall program to Visionary Resources. Each patient gets a unique and personalized card according to their needs, with an age-specific message and their name embedded into the image on the front of the card. In addition, we offer an innovative direct mail program that can dramatically increase your revenue per patient. This is an area of marketing that many optometrists are unfamiliar with. Dr. Ziegler created a personalized system that makes impactful recommendations for three products that would improve a patient's visual performance; polarized sunglasses, computer glasses, and daily disposable contact lenses. These products are needed in addition to their everyday glasses and improve their visual comfort. Studies have shown up to a 21% response rate when the direct mailing is personalized to that patient. Our direct mail program will show you its effectiveness with measurable results.

A cloud-based application from Visionary Resources that allows you to quickly create personalized brochures in your office for less than a dollar per patient. The information provided in these brochures is carefully written to describe the features of their lenses and the design aspects of their frame to give patients all the information they need about their new purchase. The Eyewear Educator is also an important tool to teach your optical staff more about the features of lenses and the stories of each frame brand which helps them become better optical sales people.

We don't see just a bag. What we see is an ongoing marketing tool that reinforces the brand beyond the eyewear purchase. We create premium thick resin polymer bags like clothing companies (Athleta, Lululemon, etc) do because they know those bags get saved and reused for years. We made them big enough to store a pair of women's shoes or a lunch but not too big that they aren't used often. Each time they grab that bag they see your practice name and logo. These materials increase recall, raise the perceived value of the service, and generate organic advertising every time the patient uses them in their daily life. They are strategic assets that strengthen the patient loyalty.

Sample work that showcases versatility

Customized

Explanatory and educational

Supplies

FREQUENTLY ASKED QUESTIONS

What's your turnaround time?

Our standard turnaround time is 1–3 business days, depending on the project’s complexity and length. For larger or urgent projects, we also offer express delivery options — just let us know your deadline, and we’ll do our best to meet it.

Do you offer revisions?

Yes! We include 1–2 free revisions to ensure you’re 100% satisfied with the final result. Additional changes after final approval can also be made for a small fee.

What file formats do you deliver?

We usually deliver in .WAV and .MP3 formats for maximum flexibility and quality. If you need another format (like .AIFF, .FLAC, or video sync), just mention it in your order.

Can you work with my budget?

Absolutely — we’re always open to finding a solution that fits your budget. Share your project details, and we’ll tailor a package that keeps quality high while staying within your limits.

Do you work internationally?

Yes, our studio works with clients all around the world 🌍 We communicate easily online, and deliver files digitally — no matter where you are located.

Focus on your work, we'll focus on your brand positioning—let's do this together.

Ready to create something extraordinary?

Professional marketing from digital to print with emotion and authenticity.

Connect

team@zvisionarym.com

© 2026 Ziegler Visionary Marketing. All rights reserved.